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'It went so fast that I didn't have time to create a brand. After that, 'it went viral within a couple months of putting up a website,' Dugan explains. Soon after, Hernanedez assisted Pati Dubroff, one of Hollywood's most sough-after makeup artists who works with A-listers like Margot Robbie, Priyanka Chopra, Kate Bosworth, and Natalie Portman to name a few.

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'I knew it was great because it wasn't messy, but I didn't know how great until professional makeup artists starting using it and started showing me so many tricks you could do with it.'ĭugan brought her glitter concoction to a job assisting makeup artist Alexa Hernandez on a Freedom Fry music video. 'What I did was I created an adhesive and mixed it in almost like a serum and mixed that with cosmetic glitter,' she explains. 'I wanted to also show that adults can have fun that grown women can wear glitter and it can be high fashion.' Dugan doesn't even consider her products gels. They're neither goopy nor sticky, they're easy to manipulate, they don't dry to a flaky sparkle crust, and they don't smell like you've walked cupcakes or strawberries. While glitter gels are nothing new (many of us will have not-so-fond memories of the stuff from the '90s and early 2000s), nothing like Dugan's sparkly pastes had ever existed before. What I didn't realise at the time is that I had inadvertently created the caviar of glitter.' I was already making balms, lotions, and serums for myself, so I started mixing a couple mediums together with glitter to create a paste that I could use on set that would be easier to work with.

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'At Caudalie, I'd fallen in love with skin and body care and began studying ingredients. 'I wanted to make glitter just as easy as putting on a liquid eye shadow - that you could just tap on with your finger,' says Dugan. 'While I was getting a nice paycheck, what I was doing for work wasn't making me happy.' So Dugan went back to doing freelance makeup, taking any gig she could 'to feel alive again and work on my artistry.' She began diversifying her portfolio from red carpet and commercial work to more editorial makeup, looking to legends like Val Garland and Pat McGrath for inspiration, which is ultimately how she ended up accidentally creating a beauty product that would completely rock the beauty world. After a couple of years she joined Caudalie as their West Coast regional manager, a fortuitous job that introduced her to the world of skin care. 'I loved the look of glitter,' Dugan tells POPSUGAR, 'but using it made me feel totally insecure.'ĭugan moved to LA to become a celebrity makeup artist, but with a background in cosmetic sales, she took a job working as a Nordstrom beauty stylist to pay the bills. But long before the brand made it into the UK and onto an HBO original series, makeup artist and Lemonhead LA founder, Megan Dugan, was stressing out in her kitchen in Los Angeles trying to find a way to get over her fear of using glitter on set.

And most recently, the brand has become the unofficial-official makeup brand for Euphoria makeup Doniella Davy broke out the brand's Spacepastes and Spacejams for many of the main characters' mind-blowing beauty looks throughout the season. They've twinkled all over the Instagram accounts of your favourite makeup artists. The brand's densely-packed glitter gels have graced the lids of celebrities like Beyoncé (who wore it at Coachella in 2018) and Priyanka Chopra.

You've seen Lemonhead LA before, maybe without even realising it. Turns out, the story behind the makeup artist-favourite brand is even more fascinating than the glitter gels themselves.

Lemonhead LA Spacejams, Spacepastes, and Glowjams are officially available for purchase in the UK at Cult Beauty.